Meet the people
behind MT Scaling.
Max and Tom grew up five minutes apart in East Lothian. Bonded over football and the gym. Now they run your ads.
Max Wallace
Advertising & Creative
Growing up in East Lothian, Max always knew he wanted to run his own business — ask him at 12 what he wanted to be and he'd have told you exactly that. When he discovered Meta advertising, it clicked. He now handles everything on the ads side at MT Scaling — building campaigns, running creatives, and managing client results day to day. He's a problem solver who puts the work in quietly; his teachers didn't always see it in the classroom, but the grades were there.
Outside the business, he's passionate about football — having followed his team to games across Europe and soon to Miami to watch Scotland take on Brazil — and has a taste for music and films that leans more classic than current. Oasis, The Beatles, and Full Metal Jacket will tell you most of what you need to know.
Tom Lyon
Sales & Client Acquisition
Tom grew up between East Lothian and elsewhere, returning to the area aged nine — so in many ways, this is a business built on home turf. He leads on client acquisition and sales at MT Scaling: he's the first voice you'll likely hear, and the one making sure the right businesses find their way to us. Confident, straight-talking, and easier to deal with than most people you'll meet in this industry.
A golfer and someone who takes the details seriously — right down to his watch collection. The idea for MT Scaling came up in a post-gym sauna conversation with Max, and Tom said "I thought you'd never ask". That's about as straightforward as he is.